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Echo Chambers

Decision Making

Cognitive Bias

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A prominent feature of our social media interactions, has extended its reach into the realm of business decision-making. This crossover raises significant concerns about how our personal biases, reinforced in social media echo chambers, might cloud our professional judgment.

Echo Chambers: Blurring Lines Between Social Media and Business Decisions

The echo chamber effect, a prominent feature of our social media interactions, has extended its reach into the realm of business decision-making. 

Group think in Business Decisions

Crowd wisdom, or the concept that large groups can often provide more accurate and diverse solutions than individuals, is not just a theory. It's been demonstrated repeatedly in real-world scenarios across different fields and platforms.

The Crowd to the Rescue: Concrete Examples of Collective Wisdom

The Crowd to the Rescue

The wisdom of crowds, while robust, is susceptible to the subtle forces of social influence. Recognizing and mitigating these effects is essential for leveraging collective intelligence effectively in decision-making processes.

Our Point of Difference at Wizer is our collation of wise crowds for individuals and our clients. We like to ensure we are undertaking best practice when bringing wise crowds together so understanding social influence is important to us.

Navigating the Maze of Social Influence in Crowd Wisdom

In the realm of predictions and decision-making, there is a fascinating concept known as "Superforecasters." But what makes a Superforecaster, and how does this concept relate to the approach taken by Wizer?

Superforecasters: Balancing Expertise in Decision Making

Superforecasters: Could you be one?

In the world of decision-making, one concept stands out: the wisdom of crowds. At Wizer, we believe that a wise crowd collectively knows more than the wisest person within it. But what's the secret to harnessing this wisdom, and how does it differ from traditional methods like committees, surveys, and polls?

Let's summaries some of our blogs about the power of wise crowds

The Power of Wise Crowds

Shortlisting is harder than it looks. Say you advertise an amazing job at your organisation and get 300 applications. How do you sort these down to a shortlist?

Using Wizer to shortlist

We believe that connecting with genuine expertise leads to better decisions and meaningful interactions. With our Expert Leaderboards, we aim to highlight the remarkable individuals who possess deep knowledge our various domains, such as travel, shopping, tech, and investment.

Reward expertise to have better decisions. We believe that connecting with genuine expertise leads to better decisions and meaningful interactions. 

Introducing Wizer Expert Leaderboards - Celebrating the  Heroes of Knowledge

Wizer Leaderboards - Celebrating the Heroes of Knowledge

At the core of Wizer's AI strategy we pivot away from AI-assisted decision-making. Instead, we focus on harnessing the right people to help our community make wiser decisions. We believe human-centric decisions will provide people with the best outcomes.

The Albanese government indicated it is considering a ban on high-risk applications of AI. They've highlighted deepfakes, algorithmic bias, and misinformation as significant potential harms. At Wizer, we not only acknowledge these concerns but have actively built our platform to be a countermeasure.

At the core of Wizer's AI strategy we pivot away from AI-assisted decision-making. Instead, we focus on harnessing the right people to help our community make wiser decisions. We believe human-centric decisions will provide people with the best outcomes.

Navigating the AI Frontier: Wizer's Approach to responsible AI Decision-Making

Wizer's Inclusive, Responsible AI Decision-Making

There’s no magic involved – no mind-mingling or ‘hive mind’. Rather, it’s something that emerges from people simply sharing information. Each person adding their bit to the mix of information held by the group. Wisdom emerges bit by bit. It aggregates.

How does a crowd become wise?

Creating Wisdom

Competition for resources is a given in many organisations and institutions. Researchers compete for research grants, filmmakers compete for production funding, entrepreneurs compete for capital. 
In all these contexts, the fairness of the competitive process is crucial to its acceptance. People will accept the outcomes without complaint if they know they’ve had a fair chance – even if the chance was small.


A trusted decision process enables the risk-taking and buy-in that are crucial to real innovation. We are talking about wise crowds.

How ‘wise crowd’ competitions foster innovation

 Choose a committee if you want answers that will satisfy the person or entity that posed the questions (formed the committee). Choose a wise crowd if you want answers that are informed, balanced – and more likely to be right than a committee’s. 

How a wise crowd differs from a committee

In his book Blink, Malcolm Gladwell explores the science behind our snap judgments. The result is a fascinating exploration of the power of intuition and its role in decision-making. This is the way our 

In his book Blink, Malcolm Gladwell explores the science behind our snap judgments. The result is a fascinating exploration of the power of intuition and its role in decision-making. 

Gladwell's book Blink explores expert's snap judgments

People rely on polls and surveys a great deal. They use them to test reactions to new products, choose governments, and make decisions about important questions.
 
Wise Crows do not face the same limitations of polls and surveys.


Why a wise crowd is better than a survey or poll

Wise Crowds take a swipe at polls and surverys


We are hiring a community manager. 

Join our team at Wizer! We are a startup that is shaking-up the space around decisions. We are a fun, forward thinking, values driven team.




We are looking for a community manager. Join our team at Wizer! We are a startup that is shaking-up the space around decisions. We are a fun, forward thinking, values driven team.


Community Manager - Ambassador program

Community Manager - Ambassador program - We are Hiring 

Choose a committee if you want answers that will satisfy the person or entity that posed the questions. Choose a wise crowd if you want answers that are informed, balanced – and more likely to be right than a committee’s. 

Choose a committee if you want answers that will satisfy the person or entity that posed the questions (formed the committee). Choose a wise crowd if you want answers that are informed, balanced – and more likely to be right than a committee’s. 

Wise Crowds trump committees

You might think a crowd must mean a lot of people – 100s or even 1000s of people. But it turns out a wise crowd can be much smaller than that. 

This unlooked-for finding, that a wise crowd can be as few as 6 or 7 people, is a clue we have built upon with Wizer.

You might think a crowd must mean a lot of people – 100s or even 1000s of people. But it turns out a wise crowd can be much smaller than that. Here’s how we found that out. 

How many people does it take to create a wise crowd?

We know diversity matters. You can’t have a ‘wise crowd’ without it. 

Diversity in thinking

Diversity matters, you can’t have a ‘wise crowd’ without it.

Intelligence is collective too. Because we focus so much on intelligence as a personal quality, we miss the social aspect. 


Because we focus so much on intelligence as a personal quality, we miss the social aspect. 


 Collective Intelligence

Intelligence is collective too

Wise Crowds make it possible to instantly engage a small or large group of people in helping one another